This feedback is used for improving communication effectiveness. Main branches of study relating to mass communication are public relationsadvertising and publicity, journalism and digital media.
All organizations have to maintain cordial relationships with government agencies, licensing authorities, suppliers of raw materials, ancillary industries and financial institutions.
In yet another situation, one person communicates to a few chosen associates who in turn communicate the same to yet another group. It can also be used by the employees to share their views and ideas and to participate in the decision-making process.
Sales department, production department, quality control department and the stores department have to constantly interact and coordinate among themselves. Another example is employee reviews. Upward communication gives scope for the employees to offer their suggestions, opinions, make complaints and seek redressal of their grievances.
They form groups and discuss organisational matters among themselves and express their opinions and comment upon working, some express their negative reactions also. Diagonal communications allow all employees to contribute their full knowledge and expertise to a company.
It can seep from individual to individual in a strictly linear fashion. Utilize the best communication technique to convey the message to the receiver in right form Upward Flow of Communication: The barrier between the management and employees became an iron curtain.
It is verbal communication. Oral communication is generally possible where there can be either a direct contact or message to be conveyed is not of permanent nature.
Speaking personally and exchanging views and ideas with the subordinates and employees has special effects and helps in developing good human relations. In the new millennium, particularly in the context of globalization, business has become highly competitive. Some organizations invite the opinions of personnel at the lower level.
They make the working of the organisation transparent. In the armed forces and police department, mostly, only downward communication exists.
In fact, uni-directional communication has its origin in the feudal system. Any communication that moves from employees to supervisors, supervisors to managers, managers to executives, regional manager to general manager and so on, may be categorized as upward communication.
The communication between functional managers or among subordinates working under one boss, the communication between managers of various factories is the examples of such communication.
But formal channels operate with some limitations. Types of Communication in Organization. Communication is a very important part of any organization.
It takes place among business entities, within markets, various groups of employees, buyers and sellers, service providers and clients, sales person and prospective buyers, and within the organization and with the press. Process of Communication in an Organization! Communication is the process containing three elements viz.
sender, message and receiver. These three elements are essential to complete the communication process. 1. Sender or communicator prepares the message neatly.
He is the source where message is. Essential Types of Organizational Communication! A. Communication According to Organisational Structure: 1.
Formal Communication. Such a communication is that which is associated with the formal organisation structure and the official status or the position of the communicator and the receiver.
Kinds (Types) of Communication employed by Business Organisations in Business Communication In a business context, all communication can be divided into two categories namely, External Communication and Internal Communication. Communication can flow downward from the top of the organization, upward from the lower ranks, horizontally among peers or diagonally among departments.
The structure of the organization's communication networks dictates the methods and speeds by. Communication Flows in an Organization. In an organization, communication flows in 5 main directions-Downward Upward Lateral Diagonal External Downward Flow of Communication: Communication that flows from a higher level in an organization to a lower level is a downward communication.
In other words, communication from superiors to subordinates in a chain of command is a downward communication.Communication flow and types of communication in organisations